If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
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It’s 9:00 a.m., and I just finished dropping off my television equipment at the local cable company. What a relief! You see, a few days ago, I received an urgent notice in the mail to call a specific number. My television cable company wanted me to switch my converter box in time for the national […]
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It’s 4:00 a.m., and I’m working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested that I use a quote from a particular study… no problem! But then I started to conduct some research. I had plenty of resources quoting stats from the study. However, […]
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What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some nasty comments about my client’s site (for no particular reason). A WSJ reporter cancelled his story featuring my client at the last minute. […]
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With all of the negative, economic news, you may be working extensive hours and spending a lot of time worrying about bills, new sales and what the future entails for your family and business. It can be overwhelming. I know that I started to feel this way last week (even with the start of the […]
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I’ve been swamped with work this week and just remembered an important “New Year’s” tip to share with you. Have you checked these two things recently? If not, you may be missing out on new customers and media interviews. 1. Is there old copy on your website? Try to take a few minutes to review […]
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