What’s Your “Lucy” Moment in Copywriting, Marketing or PR?
Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information. Everything was going really well, but then:things started to get ugly. About half […]
Continue reading...Are You Using This Six-Letter Word?
Times are tough right now, and the recent earthquake in Haiti really makes us stop and think about our blessings. With this in mind, have you thanked your customers, partners, associates, and media contacts lately? If not, here are three simple ways to use this six-letter word to improve your relationships ““ and your business: […]
Continue reading...5 Simple Tips for Successful Change Right Now
We are starting 2010 in a challenging, economic environment. But it’s not the time to give up and stop pursuing your career goals and dream lifestyle. Instead, use this negativity as a driving force to promote yourself and make things better for you and your family in the future. “Companies always need people who know […]
Continue reading...Are You Using This Skill To Build Your Customer Base?
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
Continue reading...Focus Your SEO and PR Efforts for Ultimate Success
I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know why? She wasn’t focusing on a specific goal. How […]
Continue reading...Do you Hate to Wait?
A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the situation was […]
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