5 Ways to Create Newsworthy News
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
Continue reading...Take Action to Beat Tough Times
Summer is almost here, but many of you may be worrying about your financial situation and revenue. Plus, the kids will be home for summer vacation soon so you have a lot on your plate. Well, instead of worrying about your business, take action. Here are three questions to ask now to get started: 1. […]
Continue reading...Rich Dad’s Robert Kiyosaki – An Exclusive Interview
Several months ago, I met Robert Kiyosaki, and he agreed to offer his advice for my blog and the StartupNation audience at http://www.startupnation.com/blogs/index.php/2009/02/03/robert-kiyosaki. Robert is the author of The New York Times, international bestselling book, Rich Dad Poor Dad, with 26 books in the Rich Dad series. As an investor, entrepreneur and educator with unconventional […]
Continue reading...Do You Fight Over Which Words to Use?
Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this […]
Continue reading...How to Write Great Press-Release-Quotes
If you are in the process of writing a press release, here are a few quick things to keep in mind when writing your quotes: Provide value. How many times do you see a press release where the CEO is “thrilled” or “excited” about the news item? Of course he or she is! Otherwise, […]
Continue reading...Three Easy Ways to Build an Online Presence
As a professional woman, you know you need an online presence. But with all of your responsibilities, it can be easy to give this a low priority on your “To Do” list. Not to worry! You can create a great online-presence to improve your business relationships, brand-image and more without spending a lot of time […]
Continue reading...