Hi Y’All-The Texas Smile
I just got back from a Web Copywriting Intensive conference in Austin. And while it was fantastic to learn new, online skills to help my clients grow their businesses with SEO, PPC, e-mails, etc., the real insights came from the people of Austin. Lately, I’ve been hearing so much “doom and gloom” that it was […]
Continue reading...Is Something in the Air?
Geez. Is it just me, or have a lot of the people you’ve communicated with lately been grumpy and on edge? From potential customers and business owners to fellow PR experts and even a massage therapist, I’ve been getting a lot of “tude” lately. I know times are tough, but things are not going […]
Continue reading...How to Pitch the Media-Part 2
On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers: 5. Be Succinct. Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly. Mention the most important benefits of your story angle […]
Continue reading...How to Pitch the Media
Via my previous and articles, I’ve provided a lot of information and websites for your small business press releases and publicity efforts. But if you don’t know how to pitch a reporter once you get through, here are some quick tips to help you through the media process: 1. Know Your Targeted Media Members. […]
Continue reading...3 Quick Copy Tips to Boost Website Sales
Make these three changes to your website, and help boost sales fast!
Continue reading...