Category Archives for "Small Business Public Relations"

Do You Pay For These Hidden Publicity Fees?!

Beware of these publicity secrets!

Where does your public relations budget go, anyway? You just hired a PR, or public relations, company to help you get some publicity. Things are moving forward just fine. Then, you get your big, monthly retainer bill. Yikes! Since public relations’ activities take a lot of time and effort, they can be expensive. Plus, there […]

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What is A Fractional PR Director?

Get your Fractional PR Director to save money!

It’s the latest buzz word… Fractional PR Director, Fractional CMO, Fractional “Fill-In-The Blank.” What is this? Basically, these are people who are not full-time employees, but they manage key areas of your business. “Fractional” is basically another word for a “consultant” who works with several different businesses or organizations at one time. So, what are […]

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Tradeshow PR Success Secrets

Tradeshow PR opportunities await!

Take full advantage of every event this year… without spending a fortune Many tradeshows have been cancelled or gone virtual this year, and this may be a huge disappointment for you. After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to […]

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Data and Publicity Equal Small Business Success

Data and publicity equal success

Turn to Data for Free Publicity in 2021! If you are starting 2021 with limited funds for your business, turn to good data and publicity. With a little time and effort, you can generate positive, word-of-mouth that won’t cost you a cent in advertising! So, where do you begin… Data is key to PR success. […]

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