Category Archives for "Small Business Public Relations"

Why Your Content Marketing Strategy Doesn’t Produce Oodles of Cash and Customers!

3 Quick Tips for SEO-Copywriting Sales Success! “Content marketing strategy wins!” “Content is king!” “Search engine optimization rocks!” Yeah. Yeah. Yeah. You’ve read all of the recent news and reports on how great content is for your business. But your content-marketing-strategy is not producing sales, online awareness or credibility. What gives? Well, here are… 3 […]

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Always Do The Right Thing

A few tips to be a happy and successful small business owner. Being a small business owner has numerous ups-and-downs, and you work with many types of people in numerous industries. To do well, you have to be confident, maintain expert skills in a certain area and set boundaries for what you will and will […]

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How to Get Your Blog Read in 3 Steps

Do people really want to hear what you have to say? Today, blogging is a huge part of content-marketing strategy. In fact, “79% of companies that have a blog report a positive ROI for inbound marketing,” per the (HubSpot State of Inbound report). However, you write blogs but don’t get great results. What’s going on? […]

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Are Your Blogs Blah?

Without a content strategy, you lose time, money and sales! You write and post blogs because they are good for your business… or are they? If you don’t have a content-marketing strategy in place, you may be losing time, money and sales in the process. That’s right. Your blogs may just be blah! Here’s how […]

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Did You Forget Your News Room?

If so, you are losing sales and stories to the competition, right now! If you took the time to set up a News Room on your Website, good for you! It’s a great way to give media-members the information they need at any time and place in the world so they can write about your […]

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How to Turn Content Into Sales

You have a unique, competitive advantage with content. Are you using it? You’ve spent hours writing really cool blogs, social-media posts and Website content that rocks… or does it? It’s one thing to write copy, it’s another thing to have your content actually create sales for your business. Content provides a unique way for you […]

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How to Avoid a PR Nightmare

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes […]

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Is Content-Marketing-Strategy Dead?

No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content. According to The Content Marketing Institute article on Key Roles […]

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