SEO can be a great tool for growth… or a money pit! When it comes to search engine optimization or SEO, there is a lot of noise out there. It seems like everyone is talking about Google’s algorithm changes and how you need to optimize your content for the search engines to be successful. […]
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Words Matter Today More Than Ever. You hear all about how important content is everywhere you go. But, as a small business owner, you have things to do, customers to serve, deadlines to meet, and a schedule to keep. Do you really need to spend time on creating content? Well, content provides several benefits for […]
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Embrace the New Technology Artificial Intelligence (AI), virtual reality (VR), Blockchain, and more are here to help B2B owners grow their businesses. But, if you are not technologically-savvy, these new advances may make you nervous. Well, instead of running away, it’s important to learn how these new technologies work and ways to use them […]
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Grab Attention and Engage your Target Market with DIY Copywriting Do you write your own content? As a small business owner just starting out, you probably create all of your marketing and sales materials, website copy, emails, and more. You know that a professional copywriter can make a huge difference in writing “copy that sells” […]
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Technology can’t replace the emotional aspects needed in creative content and leadership You’ve seen the news, and you know that technology is taking people’s jobs at factories, fast food restaurants, and more. Is yours next? According to McKinsey Global Institute’s latest report, “Jobs lost, jobs gained: Workforce transitions in a time of automation”: “Automation and […]
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What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. Write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are a small […]
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