As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
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Recently, someone contacted me about sending out press releases. If you are a new entrepreneur, the first thing you probably think of when you hear “PR” is to send out a press release. And although press releases have their place as media-relationship building tools and announcements, there is a much better way to get some […]
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Summer is almost here, but many of you may be worrying about your financial situation and revenue. Plus, the kids will be home for summer vacation soon so you have a lot on your plate. Well, instead of worrying about your business, take action. Here are three questions to ask now to get started: 1. […]
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Last week, you heard the first part of my interview with Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, Rich Dad Poor Dad, with 26 books in the Rich Dad series. Here is the continuation of our interview which appeared on StartupNation: What main pieces of advice do you […]
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Things may be tough right now, but there are new customers out there who need your products and services: But how do you attract these new customers, and keep them, without a big budget? Well, here’s a quick reminder of the top three, cost-effective ways to start increasing your sales: 1. Look at Your Offer. […]
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Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this […]
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