2 Words for Ultimate Life and Business Success
A Simple Secret to Life and Business Success! Yep. It’s that time of year when we are all swamped with year-end activities, holiday marketing, tax prep, and more. Plus, the pandemic has changed all of our schedules so we are all working harder than ever with strange schedules. And, I don’t know about you, but […]
Got Case Studies?
Are You Taking Advantage of Case Studies? AKA — Testimonials on Speed! One of the fastest and cost-effective ways to create a marketing piece for your business is to write a case study. Not only can you hand it out to potential customers, but media members love them! What is a case study? Look at […]
Finance and PR – The Bottom Line
CFOs, Before You Turn Down That Public Relations’ Proposal… Finance and PR…. hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom […]
What Does Your Content Say to Customers?
When was the last time you reviewed your content? Your current impression on customers may surprise you! What does your content say to customers? As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more. That’s fantastic, […]
Why Blog?
Do You Really Need to Have a Blog? You hear all about people posting blogs. Maybe you’ve tried blogging without success? Well, a blog (short for web log) may be the secret tool you need to boost awareness and sales fast… without spending a dime! Why blog? A blog is simply a way to provide […]
COVID-19 Positive Points!
The COVID-19 pandemic has definitely changed all of our lives in very different ways, very quickly! Unfortunately, this is not an April Fool’s joke! If you still have your job with the COVID-19 pandemic going on, you probably have many new regulations in place to keep you, your associates and your customers safe. If you […]
Small Business Tips for Tough Times
Fellow Entrepreneurs, We Can Get Through Tough Times! How are things going for you and your business right now? As entrepreneurs, many of us are really struggling as we fight changes due to COVID-19. However, there are some things you can do to keep your business (and mental health) going in a positive direction during […]
Small Business Owners, Change Your Life Instantly With This 6-Letter Word!
Small Business Success is More Than Sales, PR and Marketing… As a small business owner, you probably utter many four-letter words under your breath, or hear them from others, on a regular basis. Well, I’m going to remind you of a six-letter word you can say as much as possible, 365 days a year. It […]
Get Ready To Announce Your New Product Launch
Tips For a Successful Product Launch As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations’ (PR) team members. Sure, they will take your product and promote it once it’s ready […]
Reduce Small Business Stress This Summer
It’s Summer. Stop and Smell the Roses… and the B2B Success! As a B2B owner, it’s likely that you rarely stop working. Even when you are at the gym, in the shower or watching your kids’ softball game, you are probably thinking about work. Heck! That’s probably where you get some of your best ideas! […]