Is Your Social Media Working?
Or are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing […]
Continue reading...Is Your BtoB Content Scaring Customers Away?
5 Frightening Tips to Avoid at All Cost It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it can be easy to forget some simple, […]
Continue reading...Are You Missing Errors in Your Content Strategy?
Something sneaky in your copy may be ruining sales! I get in the car and rush to my next appointment. Freeway traffic brings everything to a halt, and I sit and wait. My stomach starts growling so I eat the fake-chocolate protein bar I have in my briefcase. Finally, traffic lets up, and I get […]
Continue reading...What’s In Your Editorial Calendar?
It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you organize all of this […]
Continue reading...Is Your SEO Content Strategy A Priority?
75% of marketers may know something you don’t! Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website […]
Continue reading...What is BtoB Content Strategy and Why Do You Need It?
SEO copywriting is just part of a bigger, marketing picture Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.” “Update your content and social media postings on a regular basis.” “Send out SEO press releases to get noticed online.” Content is a […]
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