Halloween scares are over, but there is one thing that really frightens you… talking to the media! Well, it’s time to conquer your PR FEAR: F: Focus! Before you speak to any reporters, take some time to focus on what you want to accomplish from the interview. Write down all of the benefits your news […]
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Does Your Target Market Know About You? If not, public relations can get you the attention you desire! Smart business owners know that that one good story in the media can help boost awareness, bring in new customers/patients and provide a competitive edge fast. This is all part of the power of PR, or public […]
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Time For Better Results! What is going on with your marketing right now? The new year is weeks away (yikes!), , and it’s time to get serious about where you spend your resources relative to your results. If things aren’t going in a positive direction this year, answer these… 3 Top Questions To Improve Your […]
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Surprise! It may not be what you think!! You have news to share and find an inexpensive service to distribute your press release to the media. They promise many listings on top sites fast, so you decide to hire them… but hold on! 3 Big Questions To Ask Before You Use a Press Release Distribution […]
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Where does your public relations budget go, anyway? You just hired a PR, or public relations, company to help you get some publicity. Things are moving forward just fine. Then, you get your big, monthly retainer bill. Yikes! Since public relations’ activities take a lot of time and effort, they can be expensive. Plus, there […]
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Are Your Communications Ready For The Warmer Months Ahead? March is here, and you’ve made it through winter’s cold temperatures, groundhogs giving their two cents, and more. Now, you just need to prep your umbrella for the April showers that lead to May flowers! Yes! Spring finally arrives in just a few weeks, and that […]
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