Are Reporters Reading Your E-Mails?
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and still no response from the editor. You call and get voice […]
Continue reading...Vote and Move On
Did you vote? I’m sure you will hear this a lot today, but it is an important election. And it will be interesting to see the media frenzy announcing all of the results. Whatever happens, reporters will spend some time discussing the issues, and then it will be (somewhat) back to “business as usual.” […]
Continue reading...Times are Tough But Don’t Get Scared. Get Help.
With Halloween here along with economic uncertainty, things can get pretty scary. But instead of letting things get to you, find some support and help online. In addition to my free articles and small business public relations information here: www.mainstreetmediasavvy.com In addition to some great PR tips, Nancy Juetten offers Public-Teaâ„¢-TO-GO! gift bundles to raise […]
Continue reading...Anxious? Try to stop and think first for best results.
At about 8:00 a.m. Saturday morning, I was scuba diving in a fairly shallow kelp bed. Brightly colored fish swam all around me and I took relaxing breaths out of my regulator. The only thing I had to worry about was getting my equipment wrapped around a long string of kelp…or so I thought. […]
Continue reading...Are You Available?
I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching reporters accordingly, there may be one key factor you’ve overlooked – Availability. Their deadlines and you. Many media members work […]
Continue reading...How to Pitch the Media-Part 2
On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers: 5. Be Succinct. Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly. Mention the most important benefits of your story angle […]
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