Category Archives for "PR"

Think Like A Reporter

It’s 4:00 a.m., and I’m swamped with work. But I wanted to share a quick tip before digging into my pile of deadlines. New business owners often ask me when, where and how they should send out a press release, what they should say and how to reach out to media members.   If you […]

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Free, Do-It-Yourself Publicity Help

It’s early in the morning, and so far, it’s been a crazy week.  I’ve received many calls from new entrepreneurs looking for PR help so I decided to make a list of some free resources. I don’t usually send you to my other blog from here, but times are tough, and I think you’ll benefit […]

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The Secret to Getting Press

  You sit down in your favorite chair ready to bite into your freshly prepared bagel and: Drat! There is a headline featuring your competition with a big photo of the CEO. The first thing you ask yourself is, “Why him and not me?”   Well, don’t get too upset. That CEO may be:   […]

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Are Reporters Reading Your E-Mails?

  It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.   You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and still no response from the editor. You call and get voice […]

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