What are You Writing and Promoting?
Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? The fact is that most people can get the news they need by simply going to their favorite, online news site, watching television or conducting an online search. Because of this, […]
Continue reading...How Scary is Your BtoB Marketing?
You may be frightening customers away… It’s time for Halloween, and this begs the question… is your business in a frightful state or doing well? If things aren’t looking so good, it’s time to put in that extra effort to make things happen. Here are a few suggestions: Create a special, eReport or Infographic for […]
Continue reading...Are Your Customers Actually Reading Your BtoB Content?
You may be wasting time, money and resources on all that copywriting You hire an experienced copywriter to write your BtoB content. You have some excellent newsletters, blogs, e-mails, and articles going out on a regular basis. But do you know if your customers are actually reading it? Here are some ways to find out […]
Continue reading...Rainy Days Mean Better Content Strategy!
3 Tips to Boost Online Awareness Fast How is the weather in your area? For most, temperatures are rising, but you may be experiencing more rain. And as the poem goes, April showers will turn into May flowers. With this in mind, what are you doing to advance your business on the rainy days? If […]
Continue reading...Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?
Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry. The days of “solo” communications are over. Today, all of […]
Continue reading...B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?
It’s time for a content strategy that produces actual results! You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. That’s great. You win an award for having lots of content. But […]
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