Thanksgiving is Important for Entrepreneurs… Why?
Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in […]
Continue reading...3 Tips to a Better, Video Interview
Are you ready for that big, publicity opportunity? The phone rings, and a well-known producer at one of your targeted media-venues wants to interview you via video in 30 minutes. That’s fantastic! But wait…are you ready? If so, this could be a great, publicity opportunity to help boost sales, awareness and credibility fast. If not, […]
Continue reading...Are You Ready for the Holidays or Just Overwhelmed?
Time to Get your Content Strategy and Priorities in Place! It’s already mid-November and time to prepare for the holidays. And while things get super busy over the next, few weeks, here are a few things to keep in mind… Remember to celebrate! With all of the preparations for the holidays and getting things done […]
Continue reading...Are You Guilty of These 3 Frightening Words in Your BtoB Content?
Is Your Copy Scaring Customers Away Right Now? While frightening decorations, costumes and haunted houses are popular this month, scary, BtoB content is not. If you use the wrong words online and in your marketing materials, you can instantly lose sales. With this in mind, here are… 3 Scary Words to Avoid in Your BtoB […]
Continue reading...How to Create Positive, Word-of-Mouth
Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business […]
Continue reading...Is Your BtoB Content Scaring Customers Away?
5 Frightening Tips to Avoid at All Cost It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it can be easy to forget some simple, […]
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