A Rose by Any Other Name is… Unethical?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Valentine’s Day: Wait, ethical roses? What the heck is an ethical rose? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
Continue reading...Are You Doing This One, Key Thing to Bring in Sales?
In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services ““ but the people behind the businesses as well. With this in mind, what kind […]
Continue reading...Are You Using This Skill To Build Your Customer Base?
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
Continue reading...Does Your Web Site Sing This Song?
There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
Continue reading...Why Do You Need An SEO Copywriter?
Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]
Continue reading...Too Many Tweets are for the Birds!
Are you overwhelmed with social media? I’ve been pretty active with all of the various, social media venues out there, and they can really take up a lot of time and effort. Just this morning, I received about 30 followers on my Twitter account before my first cup of coffee! With this in mind, here […]
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