Category Archives for "Web Copywriting"

In SEO, Don’t Forget the Optimization Part

Search Engine Optimization is About Content In your quest to get to the top of the search engines using search engine optimization (SEO) keywords, coding and linking, it can be easy to forget the “Big O” of SEO – Optimization! The whole reason you conduct SEO is to optimize your Website for the search engines. […]

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What is SEO?

Hint – It’s not just about adding search engine optimization keywords to your Website SEO, or search engine optimization, is a big mystery to many people. While many of us in the media and communications business have no trouble understanding it, it can be misunderstood by entrepreneurs and business people worldwide. If you fall into […]

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Why SEO Content is Important, Really

Content management and good copy skyrocket rankings I know you love the big graphics, videos and short descriptions on your Website. “That’s what the competition is doing, and our customers love it.” “People only want to read short headlines and move on.” But, are you sure about that? It may be time to check your […]

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Are You A Trained, SEO Copywriter?

If not, please stop writing your company’s content! By Melanie Rembrandt If you are writing your own copy for all of your marketing needs, but you are not a trained, SEO (search engine optimization) copywriter, stop! You may think you are saving time and money, but you are actually losing out on dramatically increased sales […]

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What is Content Marketing?

Does your business need content marketing? There is a lot of buzz out there about “content marketing” and how it can make your business successful. But what is content marketing, anyway? It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your […]

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