Are You Missing Errors in Your Content Strategy?
Something sneaky in your copy may be ruining sales! I get in the car and rush to my next appointment. Freeway traffic brings everything to a halt, and I sit and wait. My stomach starts growling so I eat the fake-chocolate protein bar I have in my briefcase. Finally, traffic lets up, and I get […]
Why Are Customers Leaving Your Site?
Are you Guilty of These 3 Website Sins? You’ve spent hours creating your website, marketing your products and services and writing content. That means you website traffic should grow, and the sales should be coming in… but they’re not. Why not? Well, you may be guilty of these… 3 Website Sins That Turn Customers Away […]
How to Build Buzz with Small Business Public Relations and Content Strategy
Boost sales and online awareness fast and cost-effectively. Recently, I was fortunate enough to be interviewed on “Black Hollywood Live’s Phenomenal Women.” I had a great time during the interview, and the host and I discussed “How to Build Buzz.” With this in mind, I thought I’d share some tips with you on how you […]
3 Tips to Write Valuable Content… Fast!
Give Your Audience Content They Will Want to Share With Others If you want to stay current and provide valuable information to a hungry audience, you need to write a lot of good content. This can be difficult… especially when you have other, core responsibilities as an entrepreneur. With this in mind, here are… 3 […]
How to Improve Your Content for the Search Engines… Fast
3 No-Cost Ways to Get Noticed Online Improve your content to boost online awareness. As an entrepreneur, you know you need to build online awareness and get high rankings on the search engines. And, of course, there are hundreds of services out there ready to help you… from very expensive, full-services to consultants to do-it-yourself […]
Are You Getting A Great ROI From Your Content?
Boost sales, awareness and credibility with the right copy. It’s February, and hearts and flowers are everywhere. With this in mind… Do you “love” the ROI you’re getting from your content? If not, there are three simple things you can do right now to get better results from all of your marketing copy: 1. Shorten […]
What’s Wrong with Your Press Release Quote?
We know you’re “excited” about it… Don’t use that! You’ve all seen this before… “We are so excited to be working with…” “We are thrilled to have…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press […]
Did Your Resolution Crash and Burn?
Make Business Goals Your Priority Instead If you go to the gym, you may have noticed that it was a lot busier over the last few weeks. It seems like lots of people had “get into better shape” as a New Year’s resolution. But this week tells a different story. I noticed that class sizes […]
How Much Should You Pay For Content?
3 Quick Tips to Find the Right Writer How much should you pay for someone to write your content? Many business owners ask me this question, and there are three, main things you should consider to find the right writer. 1. Specify Your Goals. What are your overall goals for this content? Do you want […]
3 Quick Content Tips to Boost 2014 Sales
Want to start 2014 with some great content for your customers? It’s the start of a New Year, and that means potential customers are looking for new content and information to help them reach new goals. What kind of content are you providing? By offering valuable information your target, audience members can actually use, you’ll […]