PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message […]
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Do You Use SEO On All Of Your Content? If you aren’t optimizing your content with search engine optimization, or SEO, why not? When your content appears at the top of Google, Bing, DuckDuckGo, and other search engines, you will get more site traffic. After all, when was the last time you clicked on the […]
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How PR Pros Can Help Their CEOs Thrive With the Right Communications Work together and everyone wins! Do you have the right communications in place? Your B2B CEO, CMO, CFO, and other executives have a lot going on, and you only see a small portion of what they have to deal with on a daily […]
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Talked to Your PR and Marketing Teams, Lately? You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Therefore, you probably don’t deal with the “creative, right-brain-oriented” communications people at your organization very often. Now, I may be wrong, but if you don’t talk […]
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Tips For a Successful Product Launch As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations’ (PR) team members. Sure, they will take your product and promote it once it’s ready […]
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Do you have a sales, marketing or PR plan in place for the months ahead? When you wake up in the morning, do you have a set plan of tasks that you know you need to accomplish that day? If you are just “winging it,” it’s likely that you are doing more reactive tasks than […]
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