Media buzz can help you build credibility and get noticed by your entire buying audience Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For […]
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It’s Summer. Stop and Smell the Roses… and the B2B Success! As a B2B owner, it’s likely that you rarely stop working. Even when you are at the gym, in the shower or watching your kids’ softball game, you are probably thinking about work. Heck! That’s probably where you get some of your best ideas! […]
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Simple SEO Tips for Your Business In my last post, I discussed what you really need to know about SEO, or search engine optimization, for your business. It doesn’t need to be difficult. Basically, you need to provide your customers with valuable information, and the search engines will see this. With this in mind, how […]
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SEO can be a great tool for growth… or a money pit! When it comes to search engine optimization or SEO, there is a lot of noise out there. It seems like everyone is talking about Google’s algorithm changes and how you need to optimize your content for the search engines to be successful. […]
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Do You Love Your B2B Content Results? When it comes to your B2B content, you may have an outside copywriter write it for you. Or, you may try to follow all of the tips and insights out there and write it yourself. Either way, when was the last time you reviewed your process? What are […]
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Words Matter Today More Than Ever. You hear all about how important content is everywhere you go. But, as a small business owner, you have things to do, customers to serve, deadlines to meet, and a schedule to keep. Do you really need to spend time on creating content? Well, content provides several benefits for […]
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