On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers: 5. Be Succinct. Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly. Mention the most important benefits of your story angle […]
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Via my previous and articles, I’ve provided a lot of information and websites for your small business press releases and publicity efforts. But if you don’t know how to pitch a reporter once you get through, here are some quick tips to help you through the media process: 1. Know Your Targeted Media Members. […]
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It’s already October, and Halloween is upon us. With this in mind, are you afraid to talk to reporters? If media interviews make you nervous, there are several things you can do to reduce your stress and handle these calls with confidence. Here’s a quick review: 1. Be prepared. Learn from […]
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Do you have five minutes? If you have five minutes, you can help boost awareness for your business online! Here are three quick things you can do in about five minutes. Pick your favorite: 1. Enter information on a forum or blog. Visit an online forum or blog where your target market […]
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It’s Thursday morning, and I’m responding to an e-mail from a new entrepreneur who wants to know how much I charge to send out a press release. Now, I respond to many of these messages and don’t mind helping out new entrepreneurs. But it always makes me wonder. How much research have these people […]
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It’s early in the morning and I just returned from a trip to Detroit. My aunt died suddenly, and I wanted to pay my respects. She was a wonderful person who lit up every room she entered. This is a sad event, but it also got me thinking. You never know when things are […]
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