Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy. While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are...
PR and Content Strategy Insights
3 Tips to Improve Your Copy Fast
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PR and SEO Move Fast, But Watch Out!
Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right...
Add Some Zing to your PR and SEO this Year!
On your mark, get set, go! The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute! Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine...
What to Do If Your SEO Isn’t Working
If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO...
Check Your Tech – How to Avoid Unnecessary SEO Surprises
It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one...
How to Prepare a Killer, PR Story for a New Product
You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your...
Two Words for Ultimate Success
If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities. Well, whether you...
What Do Your LinkedIn Invites Say?
“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would. But who are you? How many of these invitations do you receive? Well, LinkedIn, http://www.linkedin.com/, is a great, social-media tool for...
Work with the Media for Free Publicity
You’ve got an interview scheduled with a key media venue. Great! To have a good experience and improve your chances of being quoted correctly, follow these helpful tips: 1) Know your company. – Review your company’s website, history and key events....