Is it newsworthy?

Before you contact the media or post a press release this week, ask yourself if a reporter will really care about what you have to say. If not, you need to conduct more research, develop a new story angle and edit your announcement accordingly.   Try to focus on a valuable benefit, current industry trend […]

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No Big Publicity Budget? No Problem.

If you just opened for business and want to spread the word, you don’t need a lot of money to hire a big PR agency. You can get some great publicity on your own. It is just going to take some extra time and effort.   Where do you start? To begin, you will need […]

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40 No Charge Sites for your Press Release

Most small business owners immediately think of press releases when they think of publicity. However, I use press releases specifically as a relationship-building tool. They are very helpful in reminding reporters, customers, new hires, and potential new partners that your business has current products, services and news. But press releases alone do not guarantee big […]

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