Media Kit Basics
Public relations and writing tips to help your small business increase sales, credibility and awareness!
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How to Write a Press Release
Rembrandt’s PR and Writing Blog for Startup Success helps you increase revenues, awareness and credibility via valuable tips and insights. Also see www.rembrandtwrites.com for a no-cost newsletter.
Continue readingIs it newsworthy?
Before you contact the media or post a press release this week, ask yourself if a reporter will really care about what you have to say. If not, you need to conduct more research, develop a new story angle and edit your announcement accordingly. Try to focus on a valuable benefit, current industry trend […]
Continue readingNo Big Publicity Budget? No Problem.
If you just opened for business and want to spread the word, you don’t need a lot of money to hire a big PR agency. You can get some great publicity on your own. It is just going to take some extra time and effort. Where do you start? To begin, you will need […]
Continue reading40 No Charge Sites for your Press Release
Most small business owners immediately think of press releases when they think of publicity. However, I use press releases specifically as a relationship-building tool. They are very helpful in reminding reporters, customers, new hires, and potential new partners that your business has current products, services and news. But press releases alone do not guarantee big […]
Continue reading3 Quick Tips to More Powerful Writing
We are all busy dealing with tight budgets, schedules and deadlines. But even with a hectic pace, you can still improve your writing to help communicate your message and increase sales. As you sit down to write or review some copy, here are three quick tips to keep in mind: 1. Use Action […]
Continue readingStart your week off right
Happy Monday morning, and welcome back to your work schedule. After you’ve had a moment to drink your favorite wake-up beverage, take a moment to think about your schedule. Ask yourself these three questions: 1. What are my priorities for the day? 2. How can I work smart and get things finished without wasting […]
Continue readingWelcome to the blog!
Welcome to my blog (recently at Nielsen’s Small Business Resource Center)! I hope to provide you with valuable information you can use to increase sales, awareness and credibility via your PR and writing efforts. To get started, here are a few tips to help you work with a publicist: Working with your Publicist […]
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