Before you contact the media or post a press release this week, ask yourself if a reporter will really care about what you have to say. If not, you need to conduct more research, develop a new story angle and edit your announcement accordingly. Try to focus on a valuable benefit, current industry trend […]
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If you just opened for business and want to spread the word, you don’t need a lot of money to hire a big PR agency. You can get some great publicity on your own. It is just going to take some extra time and effort. Where do you start? To begin, you will need […]
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Most small business owners immediately think of press releases when they think of publicity. However, I use press releases specifically as a relationship-building tool. They are very helpful in reminding reporters, customers, new hires, and potential new partners that your business has current products, services and news. But press releases alone do not guarantee big […]
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We are all busy dealing with tight budgets, schedules and deadlines. But even with a hectic pace, you can still improve your writing to help communicate your message and increase sales. As you sit down to write or review some copy, here are three quick tips to keep in mind: 1. Use Action […]
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Happy Monday morning, and welcome back to your work schedule. After you’ve had a moment to drink your favorite wake-up beverage, take a moment to think about your schedule. Ask yourself these three questions: 1. What are my priorities for the day? 2. How can I work smart and get things finished without wasting […]
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Welcome to my blog (recently at Nielsen’s Small Business Resource Center)! I hope to provide you with valuable information you can use to increase sales, awareness and credibility via your PR and writing efforts. To get started, here are a few tips to help you work with a publicist: Working with your Publicist […]
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