If you have been watching or listening to the news lately, it is packed with negativity concerning the latest unemployment rates, stock market upsets and violence overseas. It’s enough to make your blood pressure soar. Well, I’m not going to let it get to...
PR and Content Strategy Insights
How to Turn Your Luck Around
read more
Focus Your SEO and PR Efforts for Ultimate Success
I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know...
Do you Hate to Wait?
A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the...
Is Your SEO a Commercial?
It’s early in the morning, and I just got off the phone with a potential client. She is interested in my search engine optimization (SEO) copywriting services but is afraid that her Website copy will sound like an advertisement. I assured her that if the copy...
Want More Success and Fewer Headaches?
After months of hard work, I was finally able to take a break and just returned from a once-in-a-lifetime trip to Australia to dive The Great Barrier Reef. It was a fantastic experience. And two days after getting back to the States, I was off on another trip to...
Are you Excited in your Press Release?
As you begin to write a press release, it can be easy to fall into the standard, template form. But before you send it out, ask yourself these questions: Is this newsworthy? If you are announcing a major news event, statistic, research result, or other important...
Does Your Website Have this Problem?
When was the last time you updated your Web site and looked at the content? If it has been more than a few days, you may be losing out on a lot of new business. Take a moment to look at it now. Is it speaking to the needs of your customers or does it focus on product...
Are you Putting Off Your Dreams Until Tomorrow?
Even though things are tough right now, are you putting off your dreams or are you taking steps to make things happen? To help me, I actually have a sign next to my desk that says “no excuses.” After all, it’s easy to fall back on things like the...
Take a Moment to Tune into Your Intuition
Recently, I had the opportunity to work with two new clients on several large, publicity projects. However, I had a bad feeling in the pit of my stomach about the pending deals so I decided to take some time to think about these contracts and figure out what my...