It’s 4:00 a.m., and I just turned on the computer and took my first sip of coffee. With the stress of the economy, the election and an increase in the number of reporters losing their jobs, it has been an uphill battle to build buzz for my clients. And...
PR and Content Strategy Insights
Just when hope starts to fade…
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Are Reporters Reading Your E-Mails?
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and...
Vote and Move On
Did you vote? I’m sure you will hear this a lot today, but it is an important election. And it will be interesting to see the media frenzy announcing all of the results. Whatever happens, reporters will spend some time discussing the issues, and then it will...
Times are Tough But Don’t Get Scared. Get Help.
With Halloween here along with economic uncertainty, things can get pretty scary. But instead of letting things get to you, find some support and help online. In addition to my free articles and small business public relations information here:...
Anxious? Try to stop and think first for best results.
At about 8:00 a.m. Saturday morning, I was scuba diving in a fairly shallow kelp bed. Brightly colored fish swam all around me and I took relaxing breaths out of my regulator. The only thing I had to worry about was getting my equipment wrapped around a long string...
Are You Available?
I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching...
3 Quick Ways to Build Buzz and Sales
If the economic crunch is starting to hurt your business, it’s time to act fast to increase sales. Here are three cost-effective publicity activities you can do now to help build buzz: 1. Team Up With a Bigger Organization. Find a business or charity with a...
Small Business Public Relations-What to pitch right now
If you are a small business owner ready to pitch your story to the press, hold on. Right now, media members are concentrating on two major issues: 1. The economy 2. The election If your pitch doesn’t have anything to do with these two items, it’s time...
Financial Help for Small Business Owners
If you are worried about the current economic turmoil and want some help with your small business financial worries, check out these sites: DebtSteps.com http://www.debtsteps.com/financial-stress.html Fortune Small Business...