I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching...
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3 Quick Ways to Build Buzz and Sales
If the economic crunch is starting to hurt your business, it’s time to act fast to increase sales. Here are three cost-effective publicity activities you can do now to help build buzz: 1. Team Up With a Bigger Organization. Find a business or charity with a...
Small Business Public Relations-What to pitch right now
If you are a small business owner ready to pitch your story to the press, hold on. Right now, media members are concentrating on two major issues: 1. The economy 2. The election If your pitch doesn’t have anything to do with these two items, it’s time...
Financial Help for Small Business Owners
If you are worried about the current economic turmoil and want some help with your small business financial worries, check out these sites: DebtSteps.com http://www.debtsteps.com/financial-stress.html Fortune Small Business...
How to Pitch the Media-Part 2
On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers: 5. Be Succinct. Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly. Mention the...
How to Pitch the Media
Via my previous and articles, I’ve provided a lot of information and websites for your small business press releases and publicity efforts. But if you don’t know how to pitch a reporter once you get through, here are some quick tips to help you through the...
Scared of Reporters? 3 Tips to Overcome Your Fears
It’s already October, and Halloween is upon us. With this in mind, are you afraid to talk to reporters? If media interviews make you nervous, there are several things you can do to reduce your stress and handle these calls with confidence. Here’s a...
Boost Awareness in 5 Minutes!
Do you have five minutes? If you have five minutes, you can help boost awareness for your business online! Here are three quick things you can do in about five minutes. Pick your favorite: 1. Enter information on a forum or blog. Visit an online forum or blog...
Are you a lazy entrepreneur?
It’s Thursday morning, and I’m responding to an e-mail from a new entrepreneur who wants to know how much I charge to send out a press release. Now, I respond to many of these messages and don’t mind helping out new entrepreneurs. But it always...