Focus Your SEO and PR Efforts for Ultimate Success
I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know why? She wasn’t focusing on a specific goal. How […]
Add SEO Power to Your Traditional Press Release
The world of traditional media is changing, and if you want to use the full power of public relations to boost sales, awareness and credibility, you need to change with it. But where do you start? With all of the news about Twitter, Facebook and other social-media technologies, it can be overwhelming. But if you […]
Are You Twittering Valuable Tweets?
If you’ve entered the world of Twitter, www.twitter.com, you know there is a lot of junk out there: people telling you what they ate for breakfast, what happened at the dentist, the cute thing their child said yesterday: you know what I’m talking about. Now, many of these Tweets really are for the birds and […]
How to Avoid PR Disappointment
After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a potential media placement until it actually happens. After all, breaking news, editing, lack of space, or numerous other factors out of your control can keep your story from actually […]
Are Your Customers Getting a Busy Signal?
It’s 9:00 a.m., and I just finished dropping off my television equipment at the local cable company. What a relief! You see, a few days ago, I received an urgent notice in the mail to call a specific number. My television cable company wanted me to switch my converter box in time for the national […]
3 Free Publicity Tools to Boost Sales Now!
Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PF is the way to go. Here are my top three suggestions for starting your publicity campaign now: 1. Make that call. Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media […]
Lucky with PR?
Happy St. Patrick’s Day! Do you have the “Luck ‘O the Irish” when it comes to media clippings and publicity? If not, try these quick tips to get your business mentioned in the press: 1. Review unique benefits. What do you offer that no other business does? Turn this benefit into a unique story idea […]
SEO Copywriter Stuck on a Plane
Well, it happened to me. After getting up at 2:30 a.m. to catch an early flight to Montana on Monday, I ended up sitting on the airplane for two hours due to engine trouble. I called and made other flight arrangements while sitting in my seat, but my entire schedule was now at the mercy […]
Bye Bye Winter Blues
If you are stuck inside waiting for the sun to shine, please do not let it get to you. Instead, this is a great time to plan your PR activities for the warmer months ahead and get some of your more detailed projects out of the way. Here are three things to focus on now: […]
Is Something in the Air?
Geez. Is it just me, or have a lot of the people you’ve communicated with lately been grumpy and on edge? From potential customers and business owners to fellow PR experts and even a massage therapist, I’ve been getting a lot of “tude” lately. I know times are tough, but things are not going […]