Need Financial Help? Take Action.
I interviewed a major investor recently for an upcoming story on Pink Magazine Online, and she was inspiring. Basically, she reminded me that if you want changes to happen in your life, you’ve got to take responsibility and action…now. Are you having major financial problems and need help? Instead of waiting for government assistance, watching […]
Change is in the Air–Time to Make a Difference
Have you felt the buzz in the air lately? After talking to friends, family members, business associates, and acquaintances, people seem to be making positive changes all over the country, despite the economy. Andrew Field of PrintingForLess.com developed his own economic stimulus idea for small businesses and had it mentioned on Forbes.com, a […]
Free, Do-It-Yourself Publicity Help
It’s early in the morning, and so far, it’s been a crazy week. I’ve received many calls from new entrepreneurs looking for PR help so I decided to make a list of some free resources. I don’t usually send you to my other blog from here, but times are tough, and I think you’ll benefit […]
Stop the Madness and Take a Moment
With all of the negative, economic news, you may be working extensive hours and spending a lot of time worrying about bills, new sales and what the future entails for your family and business. It can be overwhelming. I know that I started to feel this way last week (even with the start of the […]
What’s Your Work Ethic?
Over the weekend, I was walking along the beach early in the morning and noticed several people standing around with brooms. They were all wearing bright orange vests and seemed like they were fulfilling a community-service obligation. As I passed the group, I heard the leader say, “Now, take your time. If they see […]
Are You Available?
I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching reporters accordingly, there may be one key factor you’ve overlooked – Availability. Their deadlines and you. Many media members work […]
3 Quick Ways to Build Buzz and Sales
If the economic crunch is starting to hurt your business, it’s time to act fast to increase sales. Here are three cost-effective publicity activities you can do now to help build buzz: 1. Team Up With a Bigger Organization. Find a business or charity with a big name that compliments your products and services. […]
Small Business Public Relations-What to pitch right now
If you are a small business owner ready to pitch your story to the press, hold on. Right now, media members are concentrating on two major issues: 1. The economy 2. The election If your pitch doesn’t have anything to do with these two items, it’s time to develop a new story idea. Think […]
Financial Help for Small Business Owners
If you are worried about the current economic turmoil and want some help with your small business financial worries, check out these sites: DebtSteps.com http://www.debtsteps.com/financial-stress.html Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2008/10/01/toc.html Free Management Library http://www.managementhelp.org/finance/fp_fnce/fp_fnce.htm SBA http://www.sba.gov/services/financialassistance/index.html SCORE http://www.score.org/index.html SuzeOrman.com http://www.suzeorman.com/igsbase/igstemplate.cfm?SRC=MD012&SRCN=index&GnavID=84&SnavID=20 The more informed you are, the better off your business will be now and in […]
How to Pitch the Media-Part 2
On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers: 5. Be Succinct. Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly. Mention the most important benefits of your story angle […]