Over the weekend, I was walking along the beach early in the morning and noticed several people standing around with brooms. They were all wearing bright orange vests and seemed like they were fulfilling a community-service obligation. As I passed the group, I heard the leader say, “Now, take your time. If they see […]
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I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching reporters accordingly, there may be one key factor you’ve overlooked – Availability. Their deadlines and you. Many media members work […]
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If the economic crunch is starting to hurt your business, it’s time to act fast to increase sales. Here are three cost-effective publicity activities you can do now to help build buzz: 1. Team Up With a Bigger Organization. Find a business or charity with a big name that compliments your products and services. […]
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If you are a small business owner ready to pitch your story to the press, hold on. Right now, media members are concentrating on two major issues: 1. The economy 2. The election If your pitch doesn’t have anything to do with these two items, it’s time to develop a new story idea. Think […]
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If you are worried about the current economic turmoil and want some help with your small business financial worries, check out these sites: DebtSteps.com http://www.debtsteps.com/financial-stress.html Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2008/10/01/toc.html Free Management Library http://www.managementhelp.org/finance/fp_fnce/fp_fnce.htm SBA http://www.sba.gov/services/financialassistance/index.html SCORE http://www.score.org/index.html SuzeOrman.com http://www.suzeorman.com/igsbase/igstemplate.cfm?SRC=MD012&SRCN=index&GnavID=84&SnavID=20 The more informed you are, the better off your business will be now and in […]
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On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers: 5. Be Succinct. Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly. Mention the most important benefits of your story angle […]
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