Why Isn’t Your Publicity Working?
Yesterday afternoon, I received another call from a small business owner who hired a publicist and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention…so with this in mind, what happened? What Makes Public Relations Work? If your PR activities are not […]
Continue reading...Lucky with PR?
Happy St. Patrick’s Day! Do you have the “Luck ‘O the Irish” when it comes to media clippings and publicity? If not, try these quick tips to get your business mentioned in the press: 1. Review unique benefits. What do you offer that no other business does? Turn this benefit into a unique story idea […]
Continue reading...Spring Forward with SEO Copywriting
Did you spring forward with Daylight Savings Time on Sunday? I usually love the longer days, but I had to get up at 3:00 a.m. to catch a flight on Monday so it was pretty ugly…but I’m in much better shape today! Anyway, this time change can act as a reminder to jumpstart our lives. […]
Continue reading...Need Financial Help? Take Action.
I interviewed a major investor recently for an upcoming story on Pink Magazine Online, and she was inspiring. Basically, she reminded me that if you want changes to happen in your life, you’ve got to take responsibility and action…now. Are you having major financial problems and need help? Instead of waiting for government assistance, watching […]
Continue reading...Stop the Madness and Take a Moment
With all of the negative, economic news, you may be working extensive hours and spending a lot of time worrying about bills, new sales and what the future entails for your family and business. It can be overwhelming. I know that I started to feel this way last week (even with the start of the […]
Continue reading...Review These 2 Things to Help Boost Sales
I’ve been swamped with work this week and just remembered an important “New Year’s” tip to share with you. Have you checked these two things recently? If not, you may be missing out on new customers and media interviews. 1. Is there old copy on your website? Try to take a few minutes to review […]
Continue reading...