A Simple Thank You Goes a Long Way
Now that we’ve all had some time to get back into work mode after the Thanksgiving holiday, I thought I’d provide a simple reminder… As an entrepreneur, it’s important to regularly develop relationships with the media (on top of everything else you have to do). But it doesn’t need to be difficult. In fact, […]
Continue reading...Did you really ask that?
Have you ever been listening to an online seminar, speaker at an event or tele-seminar, and someone asks a really lame question? For example, I was recently watching a presentation related to online marketing tips from one of the top experts in the industry. The host opened the floor for questions, and someone got […]
Continue reading...The Secret to Getting Press
You sit down in your favorite chair ready to bite into your freshly prepared bagel and: Drat! There is a headline featuring your competition with a big photo of the CEO. The first thing you ask yourself is, “Why him and not me?” Well, don’t get too upset. That CEO may be: […]
Continue reading...Just when hope starts to fade…
It’s 4:00 a.m., and I just turned on the computer and took my first sip of coffee. With the stress of the economy, the election and an increase in the number of reporters losing their jobs, it has been an uphill battle to build buzz for my clients. And just when frustration started […]
Continue reading...Are Reporters Reading Your E-Mails?
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and still no response from the editor. You call and get voice […]
Continue reading...Are You Available?
I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching reporters accordingly, there may be one key factor you’ve overlooked – Availability. Their deadlines and you. Many media members work […]
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