How to Increase Sales in 3 Steps
If you want new business, here are three quick tips that may help you boost your customer-list fast: 1. Make a list. Check it twice. Look through all of your contacts and review the people you’ve met in your industry or at various conferences, local business meetings, presentations, etc. Then, make a list. Research each […]
Where’s Your Power?
With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is: the economy can get better, you can prepare for natural disasters, and spring is just days away: And best of all, you are in charge of your own feelings. […]
What’s Your “Lucy” Moment in Copywriting, Marketing or PR?
Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information. Everything was going really well, but then:things started to get ugly. About half […]
Who Are You Working With?
If you are trying to save money and start the New Year off right, there may be a secret problem lurking in your business. With the stress of trying to balance a budget, pay bills, obtain new customers, and have a life outside of the office, it can be easy to overlook one key element […]
Interview with Successful Photographer and Entrepreneur Ralph Velasco
Recently, I received a message from one of the members of the “Rembrandt Writes Insights ®“ Newsletter. As a successful business owner and avid traveler, Ralph Velasco has some great tips to share with other entrepreneurs. Here’s what Ralph had to say: Tell us about your business and why you chose to go into it? […]
Does Your Web Site Sing This Song?
There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
Are Your Customers Getting a Busy Signal?
It’s 9:00 a.m., and I just finished dropping off my television equipment at the local cable company. What a relief! You see, a few days ago, I received an urgent notice in the mail to call a specific number. My television cable company wanted me to switch my converter box in time for the national […]
Ride the Media Roller Coaster Lately?
If you’ve been working the media lately, you’ve probably noticed that the world of public relations is changing. Many reporters who’ve been with the same publications for years are losing their jobs, retiring or moving on to other careers due to the recession. It’s a big task to keep track of who is covering what […]
3 Free Publicity Tools to Boost Sales Now!
Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PF is the way to go. Here are my top three suggestions for starting your publicity campaign now: 1. Make that call. Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media […]
Time to Take a Spring Break
It’s so nice that spring is finally here, and it’s time to take a break! With the economic stress, taxes, project deadlines, and more, I’m going to take a short break from the madness – even if it’s just to go scuba diving or take a walk on the beach! How about you? In the […]