It’s Spring! Is Your Small Business Public Relations Blooming?
Time to refresh your PR activities and take action Woo Hoo! It’s the first day of spring and a time for fresh beginnings – for you and your business. Why not start this season by renewing your relationships with the media and telling targeted producers, editors and journalists about your company’s latest news? But, what’s […]
How Are Your New Year’s SEO Plans Going?
February is already here, and it’s time to see how your SEO and marketing plans for the New Year are going. If they are not going well… Find out what is happening. Is site traffic down because you have broken links? Perhaps, your target-market wants different copy? Look at your analytics and find out what […]
Do You Really Need an SEO Press Release?
The Top 3 Reasons to Distribute an SEO Press Release Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out […]
Ready for a Big, PR Launch? Don’t Fight Campaign News
If you are getting ready to launch a new product or Website, it’s probably not the best time to do so. Right now, the media is focused on the elections and campaign news. However, there are still some ways to generate media attention. 1. Work with the election season. Is there any way you can […]
3 Tips to Get a New Client Right Away
Now that summer is coming to a close and you’ve started your fall schedule with the kids back in school, are you ready to get going to increase sales at your business? Well, if you’d like to get a new client right away, here are three tips that might help: Ask! Make a list of […]
How to Increase Your Chances of Getting Good Publicity
If you are an entrepreneur or just trying to get some publicity for a new business and haven’t had any luck with reporters, you may want to stop and review your process. There are three, key things to do before pitching a media member. Conduct research. Are you just sending a press release or a […]
Time for SEO Success
Are you getting all you can out of your SEO, search engine optimization efforts, right now? Here is a quick checklist of the things you need to make your search engine optimization activities a success: 1. Provide great content. Offer your customers tips, insights and stories they can actually use. And be sure to use […]
Sales Slow? Now is NOT the time to stop PR, SEO and Marketing!
If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them! While these areas may not seem important to the core of your business, it’s essential to put more money, time and effort into them… especially when […]
3 P’s to PR Success
While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message out to the right people at the right time in the right format… […]
3 Steps to Get a Big Story in the Media
As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. And while a publicist has the skills to build buzz and cultivate relationships with the media, it is possible […]