Are You Using This Six-Letter Word?
Times are tough right now, and the recent earthquake in Haiti really makes us stop and think about our blessings. With this in mind, have you thanked your customers, partners, associates, and media contacts lately? If not, here are three simple ways to use this six-letter word to improve your relationships ““ and your business: […]
Continue reading...Are You Doing This One, Key Thing to Bring in Sales?
In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services ““ but the people behind the businesses as well. With this in mind, what kind […]
Continue reading...Are You Using This Skill To Build Your Customer Base?
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
Continue reading...Are Your Customers Getting a Busy Signal?
It’s 9:00 a.m., and I just finished dropping off my television equipment at the local cable company. What a relief! You see, a few days ago, I received an urgent notice in the mail to call a specific number. My television cable company wanted me to switch my converter box in time for the national […]
Continue reading...Confirm Your Quotes and Avoid Embarrassment
It’s 4:00 a.m., and I’m working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested that I use a quote from a particular study… no problem! But then I started to conduct some research. I had plenty of resources quoting stats from the study. However, […]
Continue reading...Got Stress? How a PR and SEO Copywriter Manages It
What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some nasty comments about my client’s site (for no particular reason). A WSJ reporter cancelled his story featuring my client at the last minute. […]
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