Why Do You Need An SEO Copywriter?
Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]
Continue reading...How to Find a Good Publicity Photographer
Recently, I searched for a photographer to take new publicity photos. The whole process turned into a priority since my online photos were getting older and older. Based on my experience, I want to share a few tips with you. Conduct the appropriate research. Instead of just opening the local phone book and picking a […]
Continue reading...Lose Your Job? Look for the Opportunity.
If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny: and my paycheck. If you’ve ever […]
Continue reading...Add SEO Power to Your Traditional Press Release
The world of traditional media is changing, and if you want to use the full power of public relations to boost sales, awareness and credibility, you need to change with it. But where do you start? With all of the news about Twitter, Facebook and other social-media technologies, it can be overwhelming. But if you […]
Continue reading...How to Avoid PR Disappointment
After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a potential media placement until it actually happens. After all, breaking news, editing, lack of space, or numerous other factors out of your control can keep your story from actually […]
Continue reading...Ride the Media Roller Coaster Lately?
If you’ve been working the media lately, you’ve probably noticed that the world of public relations is changing. Many reporters who’ve been with the same publications for years are losing their jobs, retiring or moving on to other careers due to the recession. It’s a big task to keep track of who is covering what […]
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