Confirm Your Quotes and Avoid Embarrassment
It’s 4:00 a.m., and I’m working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested that I use a quote from a particular study… no problem! But then I started to conduct some research. I had plenty of resources quoting stats from the study. However, […]
Continue reading...Are you working too hard? It’s time for a break.
Woo Hoo! It’s time for the big, Memorial Day holiday, and summer is here. (Yikes! That means swimsuit season is here too.) If you are like most entrepreneurs, you’ve probably been working like a dog to impress clients and customers, especially with competition due to the recession. Well, you know what? It’s time to take […]
Continue reading...3 Free Publicity Tools to Boost Sales Now!
Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PF is the way to go. Here are my top three suggestions for starting your publicity campaign now: 1. Make that call. Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media […]
Continue reading...Got Stress? How a PR and SEO Copywriter Manages It
What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some nasty comments about my client’s site (for no particular reason). A WSJ reporter cancelled his story featuring my client at the last minute. […]
Continue reading...Why Isn’t Your Publicity Working?
Yesterday afternoon, I received another call from a small business owner who hired a publicist and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention…so with this in mind, what happened? What Makes Public Relations Work? If your PR activities are not […]
Continue reading...Turn Strange Hours into Productive Times
For the last few weeks, I’ve been getting up at 4:00 a.m. and working well into the evening. Why? I’m writing a book with an aggressive deadline schedule from my publisher. And with my regular, public relations and SEO copywriting activities for my clients, and all of my blogs, this was the only time available […]
Continue reading...