Got Stress? How a PR and SEO Copywriter Manages It
What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some nasty comments about my client’s site (for no particular reason). A WSJ reporter cancelled his story featuring my client at the last minute. […]
Continue reading...Why Isn’t Your Publicity Working?
Yesterday afternoon, I received another call from a small business owner who hired a publicist and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention…so with this in mind, what happened? What Makes Public Relations Work? If your PR activities are not […]
Continue reading...Are You a Slacker?
It’s early in the morning, and I’m trying to get myself going with some Vitamin C and yogurt. With all of the depressing news about the wars, the economy and the status of many U.S. businesses, it can be easy just to give up and complain. Maybe you already have? Well, I’ve decided to work […]
Continue reading...Time to Take a Spring Break
It’s so nice that spring is finally here, and it’s time to take a break! With the economic stress, taxes, project deadlines, and more, I’m going to take a short break from the madness – even if it’s just to go scuba diving or take a walk on the beach! How about you? In the […]
Continue reading...Are You Using These Free PR and SEO Tools?
Last week, I shared my new list of free, press-release distribution sites with you at http:///rembrandtwrites/FreePressReleasePostingSites.htm. But what about free SEO and blogs? If you haven’t already done so, check out these free services too: Free Search Engine Optimization (SEO) Add the keywords people search for online, and you can […]
Continue reading...SEO Copywriter Stuck on a Plane
Well, it happened to me. After getting up at 2:30 a.m. to catch an early flight to Montana on Monday, I ended up sitting on the airplane for two hours due to engine trouble. I called and made other flight arrangements while sitting in my seat, but my entire schedule was now at the mercy […]
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