It’s 4:00 a.m., and I just turned on the computer and took my first sip of coffee. With the stress of the economy, the election and an increase in the number of reporters losing their jobs, it has been an uphill battle to build buzz for my clients. And just when frustration started […]
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It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and still no response from the editor. You call and get voice […]
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Did you vote? I’m sure you will hear this a lot today, but it is an important election. And it will be interesting to see the media frenzy announcing all of the results. Whatever happens, reporters will spend some time discussing the issues, and then it will be (somewhat) back to “business as usual.” […]
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What publicity activities do you need to take care of before truly enjoying your summer?
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