What Your Posts Really Say About You
What Image Do You Convey Via Social Media? Research indicates that you can decrease loneliness and depression by limiting the amount of time you are on social media. For example, a study in the Journal of Social and Clinical Psychology found that by reducing the amount of time spent on Facebook, Instagram and Snapchat to […]
Is Your Social Media Working?
Or are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing […]
When Not to Pursue a New SEO, PR or Social Media Technology
Every day, there seems to be some kind of new technology or app out there to help you run your business. This one will increase productivity. That one will help your customers find your business online. Yet, another one will help you save time and money. As a new entrepreneur, it can be impossible to […]
The Top 5 Reasons You Should Not Write a Blog
As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are: The Top 5 Reasons You Should Not Write a Blog. 1. You are […]
10 Top Tweets for Your Customers
If you are actively involved in your social media activities as I mentioned in previous posts, then you may have trouble coming up with new and exciting tweets to share with your customers on a daily basis. However, there is a simple fix for this. Remember, social media is about being social and interaction. When […]
Are you Really Ready to Use Social Media?
As a small business owner, you are probably inundated with news about the latest, social media trends. There is facebook, Twitter, LinkedIn, Google Plus, and more. Do you have this feeling that you should get involved with it but just aren’t sure? Well, here are: 3 Ways to Know Whether or Not You Should Get […]
Is Your Social Media One-Sided?
You post interesting tweets every day and add to your Facebook pages up to five times a day. People seem to like your posts, and you are obtaining a following. Good for you! But it may be time to take a closer look at your social media efforts. After all, you may be forgetting one […]
You Just Had a Great Interview, Now What?
Congratulations! You just spoke to a top reporter with a major publication, and the feature story is due out in one month: so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep […]
Update Your Site Recently?
I’m swamped with new client work, optimizing Web sites and SEO copywriting this week, so I’ll keep it short. But I wanted to share a question with you that I’m asked often: How often do I need to update my website? Well, the answer is, if you have not updated your website in the last […]
It’s Time for PR Action!
Even if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do right now: Research. If you don’t already have it, […]