Look for the Small Business Silver Lining
How are you doing? With all the COVID-19 news, you may be feeling some anxiety and a bit negative right now. However, things do not have to be all doom and gloom for you or your business. That’s why I’m sending you a few insights to help you and your business through this difficult time! […]
Continue reading...How Much Does a Press Release Cost (Really)?
You know you need to send out a press release, but how much is it? If you’ve never done public relations or pursued any kind of publicity before, the first thing you probably think you need to do is send out a press release. That’s why a lot of new entrepreneurs ask me how much […]
Continue reading...Why Isn’t Your Publicity Working?
Do you get results from your publicity efforts? Last week, I received a call from a small business owner who hired a firm for their publicity activities and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention… so with this in mind, […]
Continue reading...Small Business Owners, Change Your Life Instantly With This 6-Letter Word!
Small Business Success is More Than Sales, PR and Marketing… As a small business owner, you probably utter many four-letter words under your breath, or hear them from others, on a regular basis. Well, I’m going to remind you of a six-letter word you can say as much as possible, 365 days a year. It […]
Continue reading...What is Public Relations, and Why Do You Need It, Anyway?
PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message […]
Continue reading...Optimize Your Content for SEO or Miss Out!
Do You Use SEO On All Of Your Content? If you aren’t optimizing your content with search engine optimization, or SEO, why not? When your content appears at the top of Google, Bing, DuckDuckGo, and other search engines, you will get more site traffic. After all, when was the last time you clicked on the […]
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