Are You Using This Skill To Build Your Customer Base?
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
Continue reading...How to Work with the Media for Free Publicity
You’ve got an interview scheduled with a key media venue. Great! To have a good experience and improve your chances of being quoted correctly, follow these helpful tips: 1) Know your company. – Review your company’s website, history and key events. – Understand your company’s marketing messages, key practices, products, and services. Confirm confidential information […]
Continue reading...Does Your Web Site Sing This Song?
There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
Continue reading...How to Turn Your Luck Around
If you have been watching or listening to the news lately, it is packed with negativity concerning the latest unemployment rates, stock market upsets and violence overseas. It’s enough to make your blood pressure soar. Well, I’m not going to let it get to me. What about you? Instead of focusing on all of the […]
Continue reading...Do you Hate to Wait?
A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the situation was […]
Continue reading...Is Your SEO a Commercial?
It’s early in the morning, and I just got off the phone with a potential client. She is interested in my search engine optimization (SEO) copywriting services but is afraid that her Website copy will sound like an advertisement. I assured her that if the copy is written well, site visitors won’t even know […]
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