How to Build Buzz with Small Business Public Relations and Content Strategy
Boost sales and online awareness fast and cost-effectively. Recently, I was fortunate enough to be interviewed on “Black Hollywood Live’s Phenomenal Women.” I had a great time during the interview, and the host and I discussed “How to Build Buzz.” With this in mind, I thought I’d share some tips with you on how you […]
Continue reading...Speed = Sales and Success in PR and Marketing
How Fast Does Your Team Respond? How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting, and even the old standard of actually talking […]
Continue reading...Small Business Public Relations is Not So Small
Think Big for Bigger Results. If you are an entrepreneur, you may be looking for “small business public relations.” But the truth is, public relations strategies and tactics are the same for large corporations as they are for small business owners. You both have specific business goals, targeted media members to pursue and the need […]
Continue reading...Are You Using This 4-Letter Word?!
Use this word as a crutch, and your public relations, SEO content strategy and marketing efforts can suffer! It’s that time of year when the leaves are changing, and the smell of the new season is in the air. There’s also a host of frightful decorations and haunted houses popping up – not to […]
Continue reading...Do You Send Out SEO Press Releases?
Tips to boost online awareness fast without spending a fortune Yes, Google just announced that links in your press releases should be marked as “no follow” in order to avoid negative rankings by the search engine. However, that doesn’t mean you should stop announcing valuable news and information online. Google and the other search engines […]
Continue reading...SEO and PR Got People to Your Site, Now What?
What is your landing page saying? You spent all of that time and effort, and probably a good amount of money, to get people to your site via search engine optimization (SEO) and public relations (PR), but are people clicking on your links and buying your products and services? If not, you are wasting […]
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