Category Archives for "Social Media Strategy"

Are Your Blogs Blah?

Without a content strategy, you lose time, money and sales! You write and post blogs because they are good for your business… or are they? If you don’t have a content-marketing strategy in place, you may be losing time, money and sales in the process. That’s right. Your blogs may just be blah! Here’s how […]

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Got Local PR? Think Bigger for Better Results!

It’s time to set large, PR (public relations) goals and exceed expectations! Do you love your current public relations (PR) plan? Do you even have one in place? If not, you are losing out on third-party credibility you simply cannot obtain in any other way. And if you are just concentrating on local media, it’s […]

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How to Turn Content Into Sales

You have a unique, competitive advantage with content. Are you using it? You’ve spent hours writing really cool blogs, social-media posts and Website content that rocks… or does it? It’s one thing to write copy, it’s another thing to have your content actually create sales for your business. Content provides a unique way for you […]

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How to Avoid a PR Nightmare

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes […]

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Is Content-Marketing-Strategy Dead?

No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content. According to The Content Marketing Institute article on Key Roles […]

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You Need More Than BtoB Content Strategy for Success

3 Simple Secrets to Win Loyal Customers, Sales and Credibility You worked hard to get your BtoB content strategy in place. Now, your business is buzzing with current and interesting social-media-posts, articles, newsletters, videos, contests, case studies, press releases, and more. You are doing what needs to be done. And now, it’s time to take […]

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What are You Writing and Promoting?

Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? The fact is that most people can get the news they need by simply going to their favorite, online news site, watching television or conducting an online search. Because of this, […]

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