Media Kit Basics
Public relations and writing tips to help your small business increase sales, credibility and awareness!
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How to Write a Press Release
Rembrandt’s PR and Writing Blog for Startup Success helps you increase revenues, awareness and credibility via valuable tips and insights. Also see www.rembrandtwrites.com for a no-cost newsletter.
Continue reading...Is it newsworthy?
Before you contact the media or post a press release this week, ask yourself if a reporter will really care about what you have to say. If not, you need to conduct more research, develop a new story angle and edit your announcement accordingly. Try to focus on a valuable benefit, current industry trend […]
Continue reading...No Big Publicity Budget? No Problem.
If you just opened for business and want to spread the word, you don’t need a lot of money to hire a big PR agency. You can get some great publicity on your own. It is just going to take some extra time and effort. Where do you start? To begin, you will need to […]
Continue reading...3 Quick Tips to More Powerful Writing
We are all busy dealing with tight budgets, schedules and deadlines. But even with a hectic pace, you can still improve your writing to help communicate your message and increase sales. As you sit down to write or review some copy, here are three quick tips to keep in mind: 1. Use Action Verbs. […]
Continue reading...Start your week off right
Happy Monday morning, and welcome back to your work schedule. After you’ve had a moment to drink your favorite wake-up beverage, take a moment to think about your schedule. Ask yourself these three questions: 1. What are my priorities for the day? 2. How can I work smart and get things finished without wasting […]
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