A few weeks ago, I was fortunate enough to take a vacation and get some rest and relaxation. During this time, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what?...
PR and Content Strategy Insights
Take A Digital Disconnection Break Already!
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Did the Penguin give you happy feet or the cold shoulder?
Did you notice that your site rankings went up or down right around April 24th? That’s because Google changed things again with their penguin update. They are really cracking down on sites built solely for search engine optimization (SEO) purposes. But there is...
Spring Into SEO and PR Action!
Spring is here, and it’s time to take action before the slow days of summer arrive (when you’d rather be outside than behind your desk). With this in mind, what actions are you going to take right away to make things happen with your PR and search engine...
How to Have a Happiness Problem
Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.”...
The Top 5 Reasons You Should Not Write a Blog
As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are: The Top...
Do You Have These 3 Signs of SEO Copywriting Burn Out?
Are you writing Website landing pages, e-mails, search engine optimization (SEO) tags, blogs, social media entries, and more on a daily basis? If so, you may be experiencing one or more of the following symptoms: Difficulty turning on the computer to start writing....
Another Google Update – What should you do with your SEO?
You just finished updating your search engine optimization (SEO) with Google’s Panda update, and now you hear that Google is making another update. What do you do? Well, don’t stress out. You have no control over what Google does. But there is one thing...
10 Top Tweets for Your Customers
If you are actively involved in your social media activities as I mentioned in previous posts, then you may have trouble coming up with new and exciting tweets to share with your customers on a daily basis. However, there is a simple fix for this. Remember, social...
3 Steps to Get a Big Story in the Media
As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. And while a publicist has the skills to build buzz and...