If you are worried about finances and slow sales at your business, it’s not the time to reduce your PR, SEO and marketing budgets. It’s time to increase them! While these areas may not seem important to the core of your business, it’s essential to put more money, time...
PR and Content Strategy Insights
Sales Slow? Now is NOT the time to stop PR, SEO and Marketing!
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Are You Too Close to Your SEO Content?
If you are a good search engine optimization (SEO) copywriter, then you probably spend hours crafting the perfect message and placing the appropriate keywords in just the right place. You care about the message and providing value to your client and their customers....
3 P’s to PR Success
While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message...
Watch Out for Bundled SEO Services
You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to...
When Not to Pursue a New SEO, PR or Social Media Technology
Every day, there seems to be some kind of new technology or app out there to help you run your business. This one will increase productivity. That one will help your customers find your business online. Yet, another one will help you save time and money. As a new...
Take A Digital Disconnection Break Already!
A few weeks ago, I was fortunate enough to take a vacation and get some rest and relaxation. During this time, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what?...
Did the Penguin give you happy feet or the cold shoulder?
Did you notice that your site rankings went up or down right around April 24th? That’s because Google changed things again with their penguin update. They are really cracking down on sites built solely for search engine optimization (SEO) purposes. But there is...
Spring Into SEO and PR Action!
Spring is here, and it’s time to take action before the slow days of summer arrive (when you’d rather be outside than behind your desk). With this in mind, what actions are you going to take right away to make things happen with your PR and search engine...
How to Have a Happiness Problem
Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.”...