As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are: The Top...
PR and Content Strategy Insights
The Top 5 Reasons You Should Not Write a Blog
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Do You Have These 3 Signs of SEO Copywriting Burn Out?
Are you writing Website landing pages, e-mails, search engine optimization (SEO) tags, blogs, social media entries, and more on a daily basis? If so, you may be experiencing one or more of the following symptoms: Difficulty turning on the computer to start writing....
Another Google Update – What should you do with your SEO?
You just finished updating your search engine optimization (SEO) with Google’s Panda update, and now you hear that Google is making another update. What do you do? Well, don’t stress out. You have no control over what Google does. But there is one thing...
10 Top Tweets for Your Customers
If you are actively involved in your social media activities as I mentioned in previous posts, then you may have trouble coming up with new and exciting tweets to share with your customers on a daily basis. However, there is a simple fix for this. Remember, social...
3 Steps to Get a Big Story in the Media
As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. And while a publicist has the skills to build buzz and...
Stolen SEO Content – Opportunity or Major Problem?
“Help! Someone is stealing my SEO content and posting it on their site. What can I do?” I’ve heard this a lot lately, and it may be something you are worried about too. They say imitation is one of the best forms of flattery. But you spent time,...
How to Avoid Being Overwhelmed by SEO
If you are a copywriter or small business owner researching SEO (search engine optimization) keywords for your business, it can be overwhelming. You’ll find tons of words via the search engines, Google Analytics, social media efforts, and more. With this in...
Why Isn’t Your E-Mail Campaign Working?
You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure. But don’t despair! Use this opportunity to learn...
Are you Really Ready to Use Social Media?
As a small business owner, you are probably inundated with news about the latest, social media trends. There is facebook, Twitter, LinkedIn, Google Plus, and more. Do you have this feeling that you should get involved with it but just aren’t sure? Well, here are: 3...