Are you getting ready to launch a big, Google Ad campaign just because you think it might work? Well, it may be just what you’re company needs to boost online awareness. But before you begin your pay-per-click (PPC) campaign as part of your search engine optimization...
PR and Content Strategy Insights
Think Before You Pay-Per-Click With SEO
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Is Your Social Media One-Sided?
You post interesting tweets every day and add to your Facebook pages up to five times a day. People seem to like your posts, and you are obtaining a following. Good for you! But it may be time to take a closer look at your social media efforts. After all, you may be...
Put In the SEO and PR Work to See Results
Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results? Did you send out a press release to hundreds of reporters without receive one phone call? Are you ready to “throw in the towel”? Don’t Stop Now! While you may think you...
How to Get Past SEO and PR Frustration Fast
I have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives? I call him up, and he says he has not...
Quit Your Whining
I can’t do that! I don’t want to! Wa! Wa! Wa! Sounds like a small child not getting his or her way, doesn’t it? Well, believe it or not, I’ve heard plenty of adults saying these exact same things recently and felt the need for a little pep talk via this blog. Whether...
Got 30 Minutes For a Better Website?
Don’t have much time and need to update your Website? No worries. Here are three things you can do to add valuable information to your Website in 30 minutes, or less: 1. Offer a Link to Cool Information. Did you just read an interesting article in the newspaper, a...
3 Free Tips to Get Noticed by the Media and Search Engines
Are you a new business owner struggling to increase sales, handle public relations and get new customers to come to your site? Well, here are three, free tips to help you get noticed by the media and the search engines… fast. 1. Write An Article. Want to share...
Got Five Minutes for Some, Juicy SEO Secrets?
What do you know about your site visitors? If you are regularly monitoring site analytics as part of your marketing efforts, you are way ahead of the game. However, if you are a small business owner who has no time and no idea what your site visitors are clicking on,...
Uh Oh. Is your SEO Website Old?
Ok. Be honest. When is the last time you updated your Website? I know that you have many, other priorities. But, if your Website is old, you are losing customers! After all, who wants to look at the same old data all the time? And I’m not talking about drastic,...