If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities. Well, whether you...
PR and Content Strategy Insights
Two Words for Ultimate Success
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What Do Your LinkedIn Invites Say?
“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would. But who are you? How many of these invitations do you receive? Well, LinkedIn, http://www.linkedin.com/, is a great, social-media tool for...
Work with the Media for Free Publicity
You’ve got an interview scheduled with a key media venue. Great! To have a good experience and improve your chances of being quoted correctly, follow these helpful tips: 1) Know your company. – Review your company’s website, history and key events....
What Are You Really Paying For When it Comes to SEO?
Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms. I hear this all the time, and it breaks my heart. As a fellow entrepreneur, I know how important it is to get value out of all...
What’s Really Scary About SEO?
Happy Halloween! Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts. To avoid any scary surprises, here are...
Think Before You Pay-Per-Click With SEO
Are you getting ready to launch a big, Google Ad campaign just because you think it might work? Well, it may be just what you’re company needs to boost online awareness. But before you begin your pay-per-click (PPC) campaign as part of your search engine optimization...
Is Your Social Media One-Sided?
You post interesting tweets every day and add to your Facebook pages up to five times a day. People seem to like your posts, and you are obtaining a following. Good for you! But it may be time to take a closer look at your social media efforts. After all, you may be...
Put In the SEO and PR Work to See Results
Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results? Did you send out a press release to hundreds of reporters without receive one phone call? Are you ready to “throw in the towel”? Don’t Stop Now! While you may think you...
How to Get Past SEO and PR Frustration Fast
I have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives? I call him up, and he says he has not...