What do you know about your site visitors? If you are regularly monitoring site analytics as part of your marketing efforts, you are way ahead of the game. However, if you are a small business owner who has no time and no idea what your site visitors are clicking on,...
PR and Content Strategy Insights
Got Five Minutes for Some, Juicy SEO Secrets?
Uh Oh. Is your SEO Website Old?
Ok. Be honest. When is the last time you updated your Website? I know that you have many, other priorities. But, if your Website is old, you are losing customers! After all, who wants to look at the same old data all the time? And I’m not talking about drastic,...
What’s Your Call-To-Action on Your SEO Page?
Are you staring at a blank screen ready to write some search engine optimization (SEO) copy for your Website? Hold on! You need a call-to-action for your SEO copy first! Before you start writing, you should know exactly what you want site visitors to do on that page...
Do You Know These SEO Social Secrets?
Recently, I focused on how it’s important to provide value to your customers in your search engine optimization (SEO) copywriting efforts. You can ask your customers what they want via surveys to get some good information, but there is also another way to get...
Avoid Being a Panda in Your SEO Efforts
Google’s Panda Update has caused quite a stir in the search engine optimization (SEO) world. Basically, Google changed it algorithm so that the Websites that provide value rise to the top of search-engine listings. And the content farms posting articles, Website...
SEO Keywords, SEO Keywords – Is your Copy Stuffed?
Woo Hoo! You are finally done with your search engine optimization (SEO) research and have a great list of keywords to use in your copy. You add all of your coding to your Website and write all of your online copy. Then, you wait to see your site traffic...
What Do You Want From Your SEO Press Release?
When you think of public relations for your business, the first thing that probably pops into your mind is to write and post a press release. Well, if you want to build attention online, a press release with search engine optimization (SEO) keywords is a great place...
An SEO Reminder – What Do Your Customers Really Want?
In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple...
What’s Your SEO Site Message?
Ahhh. You are finished with your search engine optimization (SEO) keyword research and ready to write. You turn on your computer and stare at the monitor. You write a few words. No. That doesn’t sound right. Delete. You stare at the monitor a little longer. You’ve got...