I can’t do that! I don’t want to! Wa! Wa! Wa! Sounds like a small child not getting his or her way, doesn’t it? Well, believe it or not, I’ve heard plenty of adults saying these exact same things recently and felt the need for a little pep talk via this blog. Whether...
PR and Content Strategy Insights
Quit Your Whining
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Got 30 Minutes For a Better Website?
Don’t have much time and need to update your Website? No worries. Here are three things you can do to add valuable information to your Website in 30 minutes, or less: 1. Offer a Link to Cool Information. Did you just read an interesting article in the newspaper, a...
3 Free Tips to Get Noticed by the Media and Search Engines
Are you a new business owner struggling to increase sales, handle public relations and get new customers to come to your site? Well, here are three, free tips to help you get noticed by the media and the search engines… fast. 1. Write An Article. Want to share...
Got Five Minutes for Some, Juicy SEO Secrets?
What do you know about your site visitors? If you are regularly monitoring site analytics as part of your marketing efforts, you are way ahead of the game. However, if you are a small business owner who has no time and no idea what your site visitors are clicking on,...
Uh Oh. Is your SEO Website Old?
Ok. Be honest. When is the last time you updated your Website? I know that you have many, other priorities. But, if your Website is old, you are losing customers! After all, who wants to look at the same old data all the time? And I’m not talking about drastic,...
What’s Your Call-To-Action on Your SEO Page?
Are you staring at a blank screen ready to write some search engine optimization (SEO) copy for your Website? Hold on! You need a call-to-action for your SEO copy first! Before you start writing, you should know exactly what you want site visitors to do on that page...
Do You Know These SEO Social Secrets?
Recently, I focused on how it’s important to provide value to your customers in your search engine optimization (SEO) copywriting efforts. You can ask your customers what they want via surveys to get some good information, but there is also another way to get...
Avoid Being a Panda in Your SEO Efforts
Google’s Panda Update has caused quite a stir in the search engine optimization (SEO) world. Basically, Google changed it algorithm so that the Websites that provide value rise to the top of search-engine listings. And the content farms posting articles, Website...
SEO Keywords, SEO Keywords – Is your Copy Stuffed?
Woo Hoo! You are finally done with your search engine optimization (SEO) research and have a great list of keywords to use in your copy. You add all of your coding to your Website and write all of your online copy. Then, you wait to see your site traffic...