Are you staring at a blank screen ready to write some search engine optimization (SEO) copy for your Website? Hold on! You need a call-to-action for your SEO copy first! Before you start writing, you should know exactly what you want site visitors to do on that page...
PR and Content Strategy Insights
What’s Your Call-To-Action on Your SEO Page?
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Do You Know These SEO Social Secrets?
Recently, I focused on how it’s important to provide value to your customers in your search engine optimization (SEO) copywriting efforts. You can ask your customers what they want via surveys to get some good information, but there is also another way to get...
Avoid Being a Panda in Your SEO Efforts
Google’s Panda Update has caused quite a stir in the search engine optimization (SEO) world. Basically, Google changed it algorithm so that the Websites that provide value rise to the top of search-engine listings. And the content farms posting articles, Website...
SEO Keywords, SEO Keywords – Is your Copy Stuffed?
Woo Hoo! You are finally done with your search engine optimization (SEO) research and have a great list of keywords to use in your copy. You add all of your coding to your Website and write all of your online copy. Then, you wait to see your site traffic...
What Do You Want From Your SEO Press Release?
When you think of public relations for your business, the first thing that probably pops into your mind is to write and post a press release. Well, if you want to build attention online, a press release with search engine optimization (SEO) keywords is a great place...
An SEO Reminder – What Do Your Customers Really Want?
In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple...
What’s Your SEO Site Message?
Ahhh. You are finished with your search engine optimization (SEO) keyword research and ready to write. You turn on your computer and stare at the monitor. You write a few words. No. That doesn’t sound right. Delete. You stare at the monitor a little longer. You’ve got...
Why Research SEO Keywords?
Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur, the last thing you want to spend time on is search engine...
How Many SEO Keywords Should You Use?
I just finished speaking at PINK’s big, “Spring Into Ownership” event in Atlanta about search engine optimization (SEO) copywriting and social media, and one of the biggest questions I received was: “How many search engine optimization keywords should I use on...