Recently, someone contacted me about sending out press releases. If you are a new entrepreneur, the first thing you probably think of when you hear “PR” is to send out a press release. And although press releases have their place as media-relationship...
PR and Content Strategy Insights
Press Release Warning
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Are You Wasting Time and Money on the Wrong PR?
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help. Think it’s too expensive? Well, you could be wasting time and money by continuing your current, publicity activities! By hiring...
Take Action to Beat Tough Times
Summer is almost here, but many of you may be worrying about your financial situation and revenue. Plus, the kids will be home for summer vacation soon so you have a lot on your plate. Well, instead of worrying about your business, take action. Here are three...
An Interview with Robert Kiyosaki-Part 2
Last week, you heard the first part of my interview with Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, Rich Dad Poor Dad, with 26 books in the Rich Dad series. Here is the continuation of our interview which...
Rich Dad’s Robert Kiyosaki – An Exclusive Interview
Several months ago, I met Robert Kiyosaki, and he agreed to offer his advice for my blog and the StartupNation audience at http://www.startupnation.com/blogs/index.php/2009/02/03/robert-kiyosaki. Robert is the author of The New York Times, international bestselling...
3 Top Ways to Get Customers Fast
Things may be tough right now, but there are new customers out there who need your products and services: But how do you attract these new customers, and keep them, without a big budget? Well, here’s a quick reminder of the top three, cost-effective ways to...
Hiring a Publicist? Caution!
If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for, especially if you have a tight budget? Well, in addition to reviewing credentials and references,...
Do You Fight Over Which Words to Use?
Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR...
How to Write Great Press-Release-Quotes
If you are in the process of writing a press release, here are a few quick things to keep in mind when writing your quotes: Provide value. How many times do you see a press release where the CEO is “thrilled” or “excited” about the news...