You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep. Ah:summer. It’s time for rest, relaxation and fun. But wait a minute:Wake up! It’s also a time to be aware of...
PR and Content Strategy Insights
Your Competitors Are Doing This, Are You?
read more
5 Ways to Generate Press
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is...
Want Free Publicity? Pick up the Phone!
As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person! Here are five tips to help you get started. 1. Research. Before...
Are You Really Ready for that Press Release?
You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind: 1. Is your site ready? If people see your...
8 Media-Pitching-Tips for Fast and Free Publicity
After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are...
Detroit Windsor Tunnel Interview – How Do Market the Only Way to Cross the Border Under Water Without Getting Wet?
Are You Traveling This Holiday Weekend? If so, you may want to check out the Detroit Windsor Tunnel and my StartupNation interview with Carolyn Brown, the DWT Executive Vice President, at http://www.startupnation.com/blogs/index.php/author/mrembrandt/. You see, The...
5 Ways to Create Newsworthy News
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is...
Press Release Warning
Recently, someone contacted me about sending out press releases. If you are a new entrepreneur, the first thing you probably think of when you hear “PR” is to send out a press release. And although press releases have their place as media-relationship...
Are You Wasting Time and Money on the Wrong PR?
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help. Think it’s too expensive? Well, you could be wasting time and money by continuing your current, publicity activities! By hiring...